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Trademark Hijackings, Part Deux

On 22nd September 2011 the Court of Justice of the EU reached its long awaited decision in the Interflora v Marks & Spencer case. Interflora sued M&S for buying “Interflora-themed” Google Adwords (see previous blog entry entitled “Trademark Hijackings” on the use of Trade Marks as Search/Adwords terms) such that when customers searched “interflora” they would bring up M&S as well as Interflora sites.